General Discussion

FarCenter

(19,429 posts)

7. I'm not sure how going to 3 days/week saves a lot of money

Mon May 28, 2012, 10:42 PM

May 2012

A story to be printed about the changeover in tomorrow’s Ad Age, by reporter Nat Ives, quotes Kantar Media estimates as saying The Times-Picayune made $64.7 million in print revenue in 2011, while earning only $5.7 million in Web advertising. Publishing newspapers on three ad-heavy days of the week, while expanding online presence around the clock and eliminating staff positions eems to be the company’s formula for pushing those two numbers closer together.

I guess they can't simply shift to web only and eliminate the print edition setup and editing, printing, distribuition.

Edit history

Please sign in to view edit histories.

Recommendations

0 members have recommended this reply (displayed in chronological order):

9 replies

= new reply since forum marked as read

Highlight:

New Orleans Times-Picayune employees to learn their fates next week [View all] marmar May 2012 OP

This is shocking. They're only going to publish the newspaper 3 days a week! pacalo May 2012 #1

Why was it sold? snot May 2012 #2

The TP has been bleeding money for some time localroger May 2012 #4

Man... These People Were Indispensable During Katrina And The BP Disaster... WillyT May 2012 #3

I remember practically living at NOLA.com during Katrina. EFerrari May 2012 #9

Sounds like they need to see The Special Man. n/t DefenseLawyer May 2012 #5

this is so sad and terrible... nt eowyn_of_rohan May 2012 #6

I'm not sure how going to 3 days/week saves a lot of money FarCenter May 2012 #7

If they got rid of all that stuff, it could have negative tax consequences. EFerrari May 2012 #8