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SheilaT

(23,156 posts)
24. I used to read old Life Magazines.
Sun Jun 3, 2012, 03:12 AM
Jun 2012

Two different universities I attended had bound issues going back to issue number 1 in November of 1936. Over a period of several years I read every issue, sequentially, through the end of March, 1945. It is as if I lived through those years.

I learned at least as much through the advertizing as I did through the articles. All during WWII, many, perhaps most of the ads, served only to remind people why they could no longer purchase all sorts of consumer things, but that they'd be able to after the war. There were even ads for television, saying things like: after the war is over you'll be able to watch your favorite performers, like Bob Hope and Bing Crosby, on television.

There were also ads telling housewives how to make sheets last indefinitely, because they were almost impossible to buy now. As for cars. sometime in early 1942 all automobile production stopped completely in this country. All the car manufacturers switched over, in amazingly short time, to building things like tanks instead. There were NO model 1943 or 1944 cars at all. I'm not even sure there were very many 1945's.

Because so many fewer consumer goods were available, people were essentially forced to save. They were also greatly encouraged to do so by all of the campaigns encouraging people to buy War Bonds. Millions upon millions of dollars were used to buy them, since people couldn't purchase cars or too many clothes or much in the way of furniture. Housing production virtually ceased. For a couple of years after the war there was a serious housing shortage in this country.

Another interesting thing is that by the end of 1944 it was obvious that we were going to win the war. It was just a matter of time. And starting in late 1944 people started cashing in their war bonds. There was this enormous pent-up demand for all sorts of consumer goods, and THAT'S a huge part of why our economy took off and just grew and grew for the next couple of decades.

I could go on, but I'll stop here. I really, really learned a lot from reading the old Life Magazines.

Recommendations

0 members have recommended this reply (displayed in chronological order):

R&K longship Jun 2012 #1
And then they have that problem with results of the GWB years. Lasher Jun 2012 #2
No, they're trying Confusious Jun 2012 #3
Yes... they're very trying. (n/t) Jim Lane Jun 2012 #4
. fascisthunter Jun 2012 #15
Fannie Mae and Freddie Mac burst the bubble of Bush's mighty economic boom! rfranklin Jun 2012 #5
The double stupid in that statement rucky Jun 2012 #9
The illogic boggles the mind booley Jun 2012 #18
The stupid it burns! dinopipie Jun 2012 #6
K & R SnowCritter Jun 2012 #7
factor in rationing programs, due to the diversion of manufacturing salin Jun 2012 #8
With all their flag waving Bullcrap Cosmocat Jun 2012 #10
Allow me to explain. Scootaloo Jun 2012 #26
yeah Cosmocat Jun 2012 #27
Critical thinking is not a Republican value. Scuba Jun 2012 #11
There is no learning disability so severe TahitiNut Jun 2012 #12
I'm developing a (literary, not scientific) theory that certain thoughts create prions... WriteWrong Jun 2012 #22
Never underestimate their ability to cherry pick data.... Wounded Bear Jun 2012 #13
I had a brief argument with a capitalist about the USSR once malthaussen Jun 2012 #14
they pretend to believe it, but are just full of shit fascisthunter Jun 2012 #16
Repubs aren't trying. Often, I wonder if Repugs are the way they are because shcrane71 Jun 2012 #17
Morons. Ask them if they know what this is. lumberjack_jeff Jun 2012 #19
Conservatives would love to co-opt Keynes TrogL Jun 2012 #20
Mom spoke a lot about RATION COUPON books DearAbby Jun 2012 #21
BUTBUTBUT you must BELIEVE in supply side + the religion on ronny reagan. pansypoo53219 Jun 2012 #23
I used to read old Life Magazines. SheilaT Jun 2012 #24
Great post. Post some more on the subject any time you feel like it. nt raccoon Jun 2012 #28
They have never been able to refute Keynes . laundry_queen Jun 2012 #25
all manufacturing during WWII, right down to alarm clocks, went to the war effort. librechik Jun 2012 #29
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