MSNBC shuffling execs in another bid to fix lousy ratings [View all]

[KoKo]

(Note the article doesn't mention that MSNBC canned Ed Schultz, Al Sharpton in their Prime Time and has a long history of getting rid of its best and brightest from Phil Donahue thru Keith Olbermann.)

MSNBC shuffling execs in another bid to fix lousy ratings

By Claire Atkinson
March 15, 2016

NBC News boss Andy Lack is lining up reinforcements to help fix ratings-challenged MSNBC.

Lack has been trying for more than a year to boost the left-leaning MSNBC by returning it to rolling news coverage during the day and fostering a tighter relationship with talent at NBC News.
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The latest change follows a string of recent embarrassments for the flailing network, which was already losing ratings ground during this heated election season.

Those include a messy breakup with daytime host Melissa Harris Perry, who walked out on the network over frustration that her weekend show had been repeatedly preempted for election coverage.

That brouhaha was just dying down when MSNBC “Hardball” host Chris Matthews was taken to task this week for having guests on his show who had recently contributed to his wife’s Senate campaign in Maryland. MSNBC dismissed criticism of Matthews and insisted there was no controversy.
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While rival news networks are on fire, drawing millions of viewers and mopping up huge advertising dollars, MSNBC is losing primetime eyeballs compared with the number of viewers it had in the 2012 presidential election.

MSNBC is faring better in daytime, with ratings in the target audience up 166 percent last month.
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MSNBC is also trying again to woo back the former face of the network, Keith Olbermann, to do political commentary. Olbermann had declined an earlier offer in December to return, in part because of the small salary involved.

“They want to get him back to the table again,” a source said.

http://nypost.com/2016/03/15/msnbc-shuffling-execs-in-another-bid-to-fix-lousy-ratings/