At Tampa Bay farm-to-table restaurants, you’re being fed fiction [View all]
http://www.tampabay.com/projects/2016/food/farm-to-fable/restaurants/
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What makes buying food different from other forms of commerce is this: Its a trust-based system. How do you know the Dover sole on your plate is Dover sole? Only that the restaurateur said so.
And how can you be sure the strawberries your toddler is gobbling are free of pesticides? Only because the vendor at the farmers market said so.
Your purchases are unverifiable unless you drive to that farm or track back through a restaurants distributors and ask for invoices.
I did.
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My conclusion? Just about everyone tells tales. Sometimes they are whoppers, sometimes they are fibs borne of negligence or ignorance, and sometimes they are nearly harmless omissions or greenwashing.
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Part 2 covers Farmers Markets:
Tampa Bay farmers markets are lacking in just one thing: Local farmers
http://www.tampabay.com/projects/2016/food/farm-to-fable/farmers-markets/
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Around the country, farmers markets have become ritual weekly opportunities for us to connect in some small way. In Tampa Bay, people park dog strollers to browse beeswax candles and wait for grilled cheeses while listening to one-man bands Rolodexing the Buffett oeuvre.
They fill string bags with produce. And few people seem to know that there are nearly no farmers. That this stuff came from Mexico, Honduras, Canada. That your grocer has already passed it over.
Over several weeks, I visited Tampa Bays outdoor markets. At a dozen different markets, I counted 346 discrete vendors, many of whom sell at multiple markets. Of that number, only 16 sold their own produce, honey, eggs, meat or dairy. Plenty of wind chimes and hot sauces, but less than 5 percent represented Florida farmers growing their own food.
Many vendors at the outdoor markets are not growers but resellers, and theres a reason for that. Publix, one of the 10 largest-volume supermarket chains in the country and the largest in Florida, is based in Lakeland.
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Sure, it's just about Tampa Bay. But does it happen elsewhere?