The world's largest beer maker should be worried about its survival

[IamMab]

7. Fact is, people become paralyzed by too many choices, and feel less anxiety with fewer options.

Going into a craft beer bar means having to wade through long menus that are often not very descriptive, having to choose from dozens, if not hundreds, of beers with nothing but the varied and strange names that are visible. This is the same phenomenon that has been studied in grocery stores. People feel increased stress when asked to choose from more options, especially under pressure (pretty common in a busy bar with a line behind you).

And the reason that beers like Budweiser continue to be successful is because while craft beers are popular among young drinkers with disposable income, eventually people age up and their budgets become tighter. College investment for kids or craft beer? Home repair or craft beer? Car payment or craft beer? Something eventually gives, and it's usually superfluous expenses like over-priced beverages.

I have no skin in this game, though, because I drink cider.