General Discussion
In reply to the discussion: 5 passengers survive after Tesla Model S flies 82 feet through the air in an insane crash [View all]anigbrowl
(13,889 posts)Stock swings up and down in response to any media coverage of a firm's products, particularly when the first has a small but innovative product line. There is no massive propaganda campaign, just a bunch of naysayers and fanboys for competing products...like in every other market sector. If you buy into that then you probably think there's a deep-rooted conflict between people who prefer Xbox over Playstation and and a bitter war between iPhone and Android users.
Would established market players like Tesla to pack up and go away? Duh, of course they would. Does Elon Musk play this up to position Tesla as the plucky underdog and get some free publicity for his highly successful car company? Duh, of course he does. It's a very popular marketing strategy and I could show you a string of companies in niche markets that use it to build brand loyalty among fans. It's different from when pop stars throw shade at each other and both benefit from the free publicity.
I've held Tesla stock for a while, because I've been into the idea of electric cars since the 1980s. You're not enlightening me about anything here, but I guess I'm glad to see the marketing works.