Why Donald Trump's Personal Attacks Against Hillary Clinton Could Backfire [View all]
If Trump aims to improve his standing among women, some other polling history suggests attacking Clinton for her husband’s misdeeds is misguided. Gallup recorded what remains its highest-ever approval rating for Hillary Clinton in the immediate wake of her husband’s impeachment, with her favorability topping 67% in December 1998. The marks suggested that the then-First Lady, frequently a polarizing force during her husband’s administration, had suddenly become a sympathetic figure — and that the public perceived her as a victim, rather than an enabler, of her husband’s behavior.
Support for Clinton rivaled but never surpassed that mark four years ago during the closing months of her term as Secretary of State. Since then, however, her numbers have tumbled precipitously, with a mere 39% now viewing her favorably while 55% disapprove. Indeed, only Trump’s unpopularity outstrips Clinton’s, setting up what promises to be an ugly, attritional general election campaign between the two most disliked nominees in modern history.
By focusing on one of the rare historical moments that a supermajority of Americans actually liked Hillary Clinton, Trump looks primed to shoot himself in the foot.
http://fortune.com/2016/05/09/donald-trump-attack-hillary-clinton-monica-lewinsky/
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