it is a pleasure to say thank you...
I just had to let go of news since Walker.... it was too disturbing...
Jackpine Radical... I have been in a situation (in a Pharmacy in Canada ) where an old couple came in to the Pharmacy having seen an ad for a fantastic cold product... It was so cleverly advertised... and promised the moon...
It was not available yet in Canada..... and I researched the product and found out that it contained guaifenesin, which was supposed to liquify secretions and make them more easy to cough up.
Only problem: my pharmacy references suggested that perhaps the chemical really did not really work very well..
Anyway the product was hyped cleverly on TV.
So, I located guaifenesin in a generic liquid form for my elderly patients.... which was less than 1/4 of the price of the high priced brand name product.
They looked at me in horror... I could read their faces.. that I was trying to sell them an inferior product..
They then thought that I was a crook 
The reality is that the brand name product is sold for thousands of dollars more than the generic is worth....possibly does not work at all...
but is advertised brilliantly.
People fall for it... and even disregard the advice of others.. in the face of the TV ads.
What do you do to decrease the influence of negative ads that big money buys? I wish I knew...
Anyway... many thanks for all your hard work....
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