Do you like Kit Kat candy bars? [View all]

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This is pretty much all anyone needs to know about the popularity of Kit Kat in Japan: There are nearly 300 varieties.

In addition to the (dare we call them) classics, like wasabi and purple sweet potato, new flavors are regularly introduced. In February, Nestlé released a sake flavor in time for Valentine’s Day.

Kit Kat is so popular that it is sold at high-end department stores, Kit Kat-only specialty shops and even post offices ...

Here is but a sample of recently available flavors:

Adzuki Bean · Apple · Blueberry · Butter · Cheesecake · Chili · Coconut · Edamame · Green Tea · Green Tea (Sakura) · Green Tea (Uji) · Hazelnut · Kobe Pudding · Matcha · Miso · Passion Fruit · Pear · Perfect Balance Citrus (orange, lemon, lime) · Plum · Purple Sweet Potato · Roasted Tea · Rum Raisin · Strawberry · Strawberry Maple · Wasabi

http://www.nytimes.com/2016/05/14/world/what-in-the-world/kit-kat-japan.html?src=me&_r=0