How to Attack (and Defeat) Trump in the General Election [View all]

[PBass]

Attack Trump as a phony (which he is). He's totally unqualified for the position he's campaigning for. He probably lies about his wealth (more info to come). He changes positions the way most people change socks. Attack his credibility!!!

The best part is that Trump's very appearance (combover, fake tan) will just reinforce this meme. Voters will not be able to shake this impression, once it's made explicit. Just looking at Trump triggers this response. And research indicates that many voters care about a candidate's "authenticity" more than they care about specific policies. Authenticity and credibility are traits where Trump falls dreadfully short, even among Republicans.