General Discussion
In reply to the discussion: Rise of Ad-Blocking Software Threatens Online Revenue [View all]alc
(1,151 posts)Relevence and intrusiveness are both critical to success in web ads (any ads). And the big companies that make the $$$ suck at both but have sales ptches that convince managers and execs they are great. There are sites that succeed by getting relevance and intrusiveness right. There are also sites I LITERALLY cannot read on my tablet because of the intusive ads. (And I understand the meaning of. "Literally" the major web ad companies have had ZERO inovation in relevance or consumer-focused intrusiveness in a decade. But they have power points that convince execs otherwise.
Delivering a technology service is cheap and easy. Delivering a business service (like good web ads) has a much lower profit margin. Much better business plan to deliver technology with a few developers and a few salespeople.