Rise of Ad-Blocking Software Threatens Online Revenue

[kentauros]

54. No you can't. Because there's no ad-blocker technology for it.

That medium is accepted to have advertising that we can at least mute and know when it will be shown, i.e., commercial breaks during and after shows. That example doesn't work on the Internet. There are no established norms for time between commercial breaks, yet we do have ad-blocking technology, and can also mute.

At home, you do have the advantage of recording shows and then skipping over the ads. Unless you download a show online, you don't have that advantage, except when it is given to you. You still have to endure five seconds of the ad before that opportunity to skip it shows up. Just hit the skip or FF buttons at home to pass over unwanted advertising, technology which has been in place since we've been allowed to record programming at home, I might add.