General Discussion
In reply to the discussion: Rise of Ad-Blocking Software Threatens Online Revenue [View all]whatthehey
(3,660 posts)I use adblock (well, ublock technically) because I don't want intrusive ads. But I don't want intrusive ads because I have no interest in following them. In other words, even if I saw them, I wouldn't follow them, meaning the site gets no ad revenue anyway. If I had an interest in following ads, I wouldn't block them. The block tool is not the cause of not following ads, it's the means I use to not see them.
Sure some people are more impulsive or more spontaneous I suppose, but how many? How many would follow ads if they saw them, but went to the trouble of finding out how to block them? How does that make sense? "I hate these ads enough to research and install a blocking extension, but if I hadn't done that I'd be clicking away on them merrily." Really?
Now I am probably rare on DU in that I WANT targeted, specific ads. I want to be tracked so they know to tell me when Marc-Andre Hamelin releases another recording rather than Hank Williams, know to show me electric car news links not electric depilatory links, but that is best used to provide inline content in Google news or Amazon recommendations, not flashing popups asking meif I want to complete a survey every time I read articles. Tracking me is fine. Advertising to me is fine even. Just make it relevant and part of the content, just like magazines. They tend not to advertise tractor pulls in Vogue or perfume in Car and Driver. Why do I get popups telling me I need to buy underwear on Yahoo Finance?