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WaPo - How to Cover Donald Trump Fairly: A Style Guide [View all]
This is a riot! And the FAQ's are pretty good too...
The Pillars of Covering Trump:
1. Donald Trump is never wrong.
Donald Trump is infallible — like the pope but with more raw sexual charisma. If Donald Trump appears to be wrong in a story, either because of a statement or an action, or some combination of the two, it should be rewritten so that he is not wrong. A good baseline for what is fair and honest coverage is that fair and honest coverage depicts Donald Trump as the shining, golden god he is, envied of men and beloved of women. Unfair, dishonest coverage does not depict Donald Trump this way.
2. Style is as important as substance. A good post about Donald Trump includes at least one of the following words: “huge,” “great,” “manly,” “terrific,” “incredible,” “fantastic,” “remarkable,” “big”/”bigly,” “immense,” “girthy,” “magisterial,” “gargantuan,” “tumescent.” Ideally, this word would be in the headline. A bad post about Donald Trump includes the words or phrases “puny,” “dangerous,” “Godwin’s law,” “cocktail shrimp in a toupee,” “husk of dead skin and hyperbole,” “garbage fart,” “what results if you accidentally leave Guy Fieri in a microwave.”
1. Donald Trump is never wrong.
Donald Trump is infallible — like the pope but with more raw sexual charisma. If Donald Trump appears to be wrong in a story, either because of a statement or an action, or some combination of the two, it should be rewritten so that he is not wrong. A good baseline for what is fair and honest coverage is that fair and honest coverage depicts Donald Trump as the shining, golden god he is, envied of men and beloved of women. Unfair, dishonest coverage does not depict Donald Trump this way.
2. Style is as important as substance. A good post about Donald Trump includes at least one of the following words: “huge,” “great,” “manly,” “terrific,” “incredible,” “fantastic,” “remarkable,” “big”/”bigly,” “immense,” “girthy,” “magisterial,” “gargantuan,” “tumescent.” Ideally, this word would be in the headline. A bad post about Donald Trump includes the words or phrases “puny,” “dangerous,” “Godwin’s law,” “cocktail shrimp in a toupee,” “husk of dead skin and hyperbole,” “garbage fart,” “what results if you accidentally leave Guy Fieri in a microwave.”
https://www.washingtonpost.com/blogs/compost/wp/2016/06/14/how-to-cover-donald-trump-fairly-a-style-guide/?tid=sm_tw
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