How Walker Really Won Wisconsin [View all]

[HiPointDem]

Much ink has been spilt and punditry hot air vented in explaining the failure to recall Scott Walker....Walker provided a false empowerment to the electorate...His campaign rebranded the electorate as “the taxpayer” or veritable stockowners of a company they owned: government. The people would take charge of their lives through a Walker-led movement against government waste by union and bureaucratic “elites.” Walker’s campaign thus took on the hue of a liberatory project...

On strategy, Walker’s campaign was a fairly typical deployment of the Powell Doctrine...to use overwhelming force against an opponent. Walker’s campaign carpet-bombed media with non-stop television and radio commercials for a half-year. Meanwhile, they positioned what seems to be an army of professional bloggers to control comment forums in the local press. In effect, they crowded out the public and often aggressively spread outright falsehoods on these sites... This itself represents a major turn in the management of public opinion.

Walker was able to capitalize on the very crisis and long-term economic decline Republicans helped engineer over the past thirty years–with no small help from the Democrats. UCLA’s Robert Brenner described how the Republicans managed to jujitsu the crisis of the 1970s to the GOP’s advantage by turning people’s economic distress over declining living standards to electoral victory. The key was to shift the public’s concerns over the private economy and move them onto government. Ensuring that wage increases match levels of economic growth in the economy is difficult. It requires organizing... The GOP innovation was to provide an easier route to fattening one’s wallet: tax cuts....While people could not control their wages... they could determine their level of taxation, and thus their take home pay. The long run cost of this delusion was the destruction of the state’s educational and transportation infrastructure. Before Proposition 13 California’s schools were ranked number one in the US. They are now typically ranked in the bottom 10%...

Walker’s comic-book narrative is much easier to grasp than any serious economic analysis. Moreover, Walker is an effective salesman for it....Rather than a tool of billionaires, Walker is perceived as the people’s hero that has enlisted the “job creators” (billionaires) to take on the special interests in the public sector. Thus, merely exposing Walker as on the hook to billionaires will not enlighten them to who he really represents. Walker’s constituency desperately needs a hero. Who are they? Overwhelmingly, they were the white working classes with no college education. By and large they have lost these benefits. They may have not seen raises in years. The public sector is an inviting target for them...

http://www.counterpunch.org/2012/06/08/how-walker-really-won-wisconsin/