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In reply to the discussion: Why The Internet Is Disturbed By This ‘X-Men’ Poster *Trigger Warning* [View all]JackRiddler
(24,979 posts)This is a poster on the street. It is a paid advertisement targeting the entire public. Currently you will see it all over New York City, I can assure you, whether you want to or not. Everyone sees the poster, whether or not they will ever see the movie, or ever know what the movie is about, who the X-Men are or who Mystique is, or ever care about it. The poster connotes and promotes independently of what the message of the movie may be. The poster forces itself on millions of eyeballs involuntarily. (I can't believe how this elementary point appears to escape a segment of a film's pre-sold fandom every time there is an issue about posters.)
At the very least, the distributors are engaging in a witting public display of sexualized violence against women and not caring about it because they have calculated that it will sell the movie more than not.