The decline of ad-based internet sites is reaching a critical point

[KurtNYC]

7. The internet offers an ability to target customers more exactly than ever before

We are seeing in the Presidential race that all the money being raised will be spent only in the 9 swing states. And they can use a different message for different audiences (unless Romney gets confused and pops off about firing firefighters in front of the peasants).

The internet is even more specific. A marketer can use FaceBook data to target people using each of these things as a filter:
- age
- college grad
- income
- political leanings
- "likes" competitor
- "likes" hobby, brand, product, etc.

If for example I want to put offers in front of only college educated women with incomes over $75K who have expressed support online for Mitt Romney and live the state of Nevada I can do it. And I will be able to use my ad budget more effectively than if I carpet bomb the world with general ads.

A lot of advertising doesn't look like advertising. It's embedded in content, for example "Extreme Home Makeover" is like a 60 minute ad for Lowe's and Disney. Fox News is a 24/7 ad for the GOP fan club.

Ads on Google are a great buy for the companies that know how to use them.