General Discussion
In reply to the discussion: Nobodyspecial: Don't Vote Obama -- If you want some crazy-ass far-right extremist running the U.S. [View all]bigmonkey
(1,798 posts)Not all voters think this way, in fact some are quite turned off by the entire voter-as-consumer frame. You are generalizing over much, and my impression is that you can't see how you could possibly be so doing.
Still, some percentage think the way you are portraying. I think we lose because they have to be pandered to, and it turns everyone else off of the entire political process. Not buying something is not a political act, but not participating in elections is. If you think the election is only an ad campaign, you can get disgusted, refuse to buy, and feel you've made a rational choice. On the other hand, if you think the election is about the country's (and the world's) future political direction, you can't let the packaging turn you away from steering in the direction of progress.