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In reply to the discussion: Mitt is running a perfect campaign [View all]Bluenorthwest
(45,319 posts)facts. Ads are not magic. Money does not 'assure victory'. To keep pushing that helps those who wish to hell ads were magic and money did assure victory.
If ads always worked and money assured victory, why is Meg Whitman not Gov of CA, and instead Jerry Brown is? Jerry spent less on his entire campaign than Meg spent on TV time alone, not ads, just TV time alone. And she lost. What happened to the magic of money? Same thing went down with Fiorino last election. Here in Oregon's 4th DeFazio defeated a seriously crazy republican who had tons of out of state cash given him just to attack DeFazio. Crazy Money Bags lost.
The list goes on and on in politics. And of course, other products and services and persons are promoted with high dollar campaigns each week only to fail. How do you explain that, if 'ads work' like talismans? Why would a hundred million dollar film be allowed to perish if just buying more ads would magically make profit and put butts in seats? Do you have any answers to those questions?
Because all I'm suggesting is to think it through a bit. If money equaled success, why would major corporations fail in promoting new products even once, much less regularly, more products fail than succeed. No matter how hard you market them.