Words matter! This "alt-right" crap needs to stop now!

[pamela]

1. I like that term.

I like that it includes the word "right" and can therefor be used in place of "right" or "conservatives" or even "Republicans." It perfectly encapsulates all that the GOP has become-racist, sexist, xenophobic, white nationalists, white supremacists. Not since "neocon" have we had a term with such negative connotations to use to describe the GOP and this is a far more accurate term to describe their current state under Trump.

The key is to make sure people know that "alt-right" includes the KKK, white supremacists, MRA, etc and that's easy to do because online definitions make it pretty clear that that is who the they are. I use the term all the time anymore: "Trump and his alt-right supporters," "the alt-right has taken over the GOP," etc. It's a gift horse-a perfect way to encapsulate all the ugliness in the GOP right now.

This is why the GOP always wins the messaging/branding game. They come up with a word for the left and run with it-repeating it over and over until it sticks. We come up with a word, debate it, suggest better words, etc, and the moment passes. This one is sticking for once and I couldn't be happier. Let the GOP choke on it. It's exactly who they have become.