gave him unprecedented free advertising because he brought eyeballs to the screen. They were using him too but the media made him acceptable by apologizing constantly for his racism, xenophobia, homophobia, misogyny, and every other hateful thing he said. They made him appear acceptable by never asking a difficult question and never demanding an answer more complicated than, "...we will so much winning...I will make America great again..." They normalized his unacceptable babblings and called him a politician and praised him for being a great business man when he was never any such thing. They made him acceptable by the use of false equivalency constantly comparing him favorably or even saying he was so much more honest than Hillary.
The corporate media created this monster and the Repub leadership saw a chance to jump on the bandwagon. They all knew he was an ignorant pig but they also thought they could either control him or intimidate him into behaving. They problem with that idea is that no one can intimidate a psychopath.
The corporate media created this monster. 
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