What's clear is that Democratic Party messaging is woefully inadequate

[laundry_queen]

28. YES YES YES a thousand times YES

I've posted quite a few comments about this over the years. People in the mushy middle and people on the right don't THINK when they vote, they go strictly with emotion. You are 100% correct about the links they make.

I agree negative ads work, but you do have to hit them from both sides of the emotional spectrum, in my opinion. I've seen positive ads work for the NDP here in Canada. I think those Bain ads, coupled with some positive ads, run one after the other would have the biggest impact.

Messaging and getting everyone in the Democratic party out there in the media is important, but that's also a form of marketing (read about how much of our news is actually press releases from corporations, corporations use the news for marketing and so should Democrats). I think GOOD marketing will take care of the messaging problem. I think they should put all their resources into getting a good marketing contract, putting out emotional positive and negative TV ads and getting Democrats on news shows. They won't get as fair of treatment as the right, but it will put a bug in enough people's heads.

If they keep on with what they've been doing (the Bain ads notwithstanding) they will lose.