Product brand names follow split between Dems and Rethugs: Hint, Rethugs live off FEAR [View all]

[UTUSN]

*************QUOTE*************

http://abcnews.go.com/Politics/OTUS/republicans-democrats-agree-coffee/story?id=16581674

[font size=5]Republicans, Democrats Can't Even Agree On Coffee [/font]


.... Republicans, for example, are more likely to head to Dunkin' Donuts for their daily cup of Joe, while Democrats are more inclined to get their caffeine fix from Starbucks, according to a study released this week by the neuro-insight firm Buyology. ....

The Republican Party uses a similar fear-based tactic, telling voters that four more years of President Obama would be a disaster for the country. Republicans may be attracted to Allstate because both the party and the product build off of a similar emotion, said Buyology CEO Gary Singer.

It is a similar story for fast food restaurants. Subway, where you choose every aspect of your sandwich, was the chain of choice for Republicans, a party whose platform revolves around individual freedom.

Democrats, on the other hand, favored Wendy's, which Singer said can be seen as more democratic because they offer pre-fixed solutions to your hunger. It's as if Wendy's is saying, "We've got these answers and you pick which is best for you," Singer said. ....

*************UNQUOTE*************