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Marr

(20,317 posts)
12. There may very well be an element of truth to this in terms of the
Mon Jun 18, 2012, 11:52 AM
Jun 2012

effectiveness of specific ad campaigns with different psychological types, but when you bring brands into it, you're talking broad demographics.

If someone is more likely to buy Sony products, for instance, it's probably because they're more technology-oriented, younger, have a bit of spending cash, etc.

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