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The Velveteen Ocelot

(130,838 posts)
1. I saw that ad the other day - nicely done.
Sun Nov 20, 2016, 07:47 PM
Nov 2016

Here it is:



The ad was made in Britain with real clergymen. The priest is actually not Catholic, but Church of England (Anglican).

The online retail giant had “sought counsel” from the Church of England, the Muslim Council of Great Britain and the Christian Muslim Forum after taking the decision in July to make the TV ad campaign.

“We wanted to get the story right because we were aware it might seem a sensitive subject to some people,” said Morris. “We have gone to great lengths. It has taken us months to develop it. We wanted to do it well and be respectful to the religions who are featured in it.”

Amazon used a real vicar, from Paddington Green church in west London, while the imam is the principal of the Muslim School Oadby in Leicester.

The campaign, developed by London ad agency Joint, features the vicar and imam buying each other knee pads after their religious duties give them sore knees.


https://www.theguardian.com/media/2016/nov/16/amazon-tv-ad-imam-vicar-exchanging-gifts



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