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In reply to the discussion: Millennials blamed for the decline in fabric softener sales. Dont know its purpose [View all]BlueSpot
(1,303 posts)I don't think it is sold in buckets. It makes clothing last longer and it also helps it smell nice. But I make a good income and can afford stuff like that.
P&G blaming a generation for not knowing what their product is for is just silly. If potential customers don't know the benefits, the fault would seem to lie with those responsible for informing them - the P&G marketing department.
Millennials are just out of college with lots of debt. Compared to food or rent - or even just having enough gas to get to work (assuming you have a job), fabric softener is a luxury item. P&G is is just making shit up. They either don't inform consumers what their product is for or, in a time of economic hardship, they can't figure out why young people aren't buying a luxury item. If they aren't lying, they're just dumber than a box of hammers. Since I don't believe they are dumb, they are most likely lying to appease shareholders.