How the Media Manufactured Hatred of Hillary Clinton

[yallerdawg]

1. How, indeed.

But policy wasn’t what the media were focused on that July. They were focused on emails. There was a court-mandated dump of Clinton’s emails late that month, and the media leapt on it with alacrity. This certainly wasn’t the first time the public had heard about Clinton using a private email server while Secretary of State. That news had come out in March 2015 and hadn’t affected her favorability at all. But the fixation on emails, which had long been an addiction among Republicans and the right-wing media, suddenly became an addiction in the mainstream media as well. According to a Lexis-Nexis search, The New York Times, to cite one example, had seven stories that month with “Clinton” and “emails” in the headline. More important, most news sources reported erroneously that Clinton was the subject of a criminal investigation by the FBI. In reporting a sudden drop in Clinton’s popularity in its own NBC/Wall Street Journal poll that month, NBC professed not to understand why, though it had only to look at its own reporting. You could say that Clinton was sabotaged.

And that wasn’t all. As reported in a study by Harvard University’s Shorenstein Center on media coverage in the pre-primary period, Clinton received especially negative coverage — overwhelmingly negative. At the same time, both Sanders and Trump received extremely positive coverage. As the report put it: “Whereas media coverage helped build up Trump, it helped tear down Clinton. Trump’s positive coverage was the equivalent of millions of dollars in ad-buys in his favor, whereas Clinton’s negative coverage can be equated to millions of dollars in attack ads, with her on the receiving end.” And Shorenstein found there was a ratio of 45 negative stories to one positive story on the emails, much of them generated by Republicans and Fox News and picked up by mainstream media, who readily quoted the Republicans. Eighty-four percent of Clinton’s coverage in this period was negative in tone. Moreover, her coverage in the primary period, as studied by Shorenstein, continued to be disproportionately focused on emails and continued to be heavily negative — 10 negative stories for every positive one.

The transition from the story of the emails to the story of unpopularity itself followed as night does day and rapidly gained a momentum all its own, to the point where it is now quite possibly the central narrative of the election...