The disturbing undertones of today's Trump-Arnold Twitter spat.

[erpowers]

28. Apprentice Ratings Were Tanking Before Arnold Schwarzenegger Took Over

Despite sagging ratings, Donald Trump is back with another season of The Celebrity Apprentice on NBC. Will the network keep the show going for another year or fire cancel the show and its host instead? We’ll have to wait and see.

http://tvseriesfinale.com/tv-show/celebrity-apprentice-season-six-ratings-27180/

The sixth season of The Apprentice was by far the worst-received season of The Apprentice, and also the least watched on its initial run (the tenth season would later receive considerably lower viewing figures). Critics and many fans alike were very unfavorable to the various radical changes the show had made (such as being a Project Manager until failing, or having a winning Project Manager serve in the boardroom and advise Trump on who to fire) and thought the show lost its original appeal. They believed that producers were trying to incorporate more of a sensational edge to the show, rather than focus on the aspects of the business world, and some speculated that the show was trying to specifically mirror Survivor, with having the weekly losing candidates live in tents with no power or running water. Moreover, footage of the actual projects that candidates would work on was substantially cut, after the tasks in this season often took up as little as a fifth of the episode, whereas the tasks in previous seasons took up between a third and a half of the episode's running time. Trump later blamed creator and executive producer Mark Burnett for these ideas, who ironically is also the creator of Survivor. The 90-minute premiere of the sixth season averaged 9.1 million overall viewers and a 4.1/10 rating/share in the Adults 18–49 demographic. The figure for total viewers for the show's sixth season debut was much lower than that of the show's fifth season debut.[18] The second episode of season 6 averaged 7.3 million viewers.[19]

https://en.wikipedia.org/wiki/The_Apprentice_(U.S._season_6)#Ratings

Despite hopes by fans that this season would lead to a permanent return of the original format, the season received the lowest audience figures of any Apprentice season, managing barely half the ratings of the panned season six, which had been the previous lowest-rated season. In addition, critics roundly condemned the decision to bring back the non-charity format, saying it was inappropriate to do so during an economic crisis (despite the fact that this season was dedicated to helping victims of the recession). Because of the poor ratings and lackluster reception of this season, Trump confirmed on the day of the final episode that the original format would be permanently discontinued after this season, and that all future seasons of the show would be in the Celebrity Apprentice format.[4]

https://en.wikipedia.org/wiki/The_Apprentice_(U.S._season_10)