UVA Is Sold Out To The Vampire Squid, Just Like Most Major Universities

[white_wolf]

5. I posted this a few months back, but it seems appropriate here.

It's a newsletter from the University of Tennessee's chancellor about their branding campaign. Here is the key paragraph, at least to me:

"Higher education is now a competitive, consumer-driven market that targets students and their parents. We must clearly and consistently convey UT’s strengths, citing ranking lists, college guide books, advertising, and various online tools about universities."

Since when are universities supposed to be consumer driven "markets?" Their purpose is to educate not make money for the 1%.

Here is the link if anyone is interested: http://chancellor.utk.edu/newsletter/0212-big_orange.php