I have a question about boycotting products of commercial sponsors on news networks like FOX

[RazzleCat]

8. there is a problem with unintended consequences when boycotting media

Many media buys are not for a specific show, but rather a media package deal. This is more so for radio than television, but here is how it works. I sell X, I make a media buy, I don't buy Rush, I buy a package with his distributor, which could also include say Thom Hartman (aside I have no idea who distributes what or where now). You here my product advertised on old Rush, and go I am boycotting all items on his show. You write to me the owner of X, you get a whole movement going. Now as the owner of X I don't want that, so I do not re-up my contract. Great, Rush no longer gets my ad dollars, but neither does Thom. So be careful know how the ad ended up where you saw/heard it, was it a direct buy (purchased for that time and show), package (think of this type of purchasing a mixed set of times/shows across one network, such as ABC, NBC or FOX), or distributor (as described above) each type of buy is different.