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Showing Original Post only (View all)Ripped Off By A Mac? Why Apple Users May Pay More For Booking Hotels With Orbitz [View all]
Online travel site Orbitz Worldwide [NYSE: OWW] is testing a system that offers Apple [NASDAQ: AAPL] Mac users pricier hotels than their Windows counterparts, it was revealed Tuesday.
The controversy results after Orbitz found that Mac users spend on average 30 percent more on hotel rooms than Windows users visiting the site and decided on the profiling trial, according to the Wall Street Journal.
The system works by offering Mac users more expensive "recommended" hotels at the top of searched for suggestions.
Usually Mac or Windows users would see the exactly the same list of "suggested" hotels, but with the new system Mac users will be shown a modified list of plusher options.
http://www.ibtimes.com/articles/356448/20120626/apple-orbitz-hotel-pricier-expensive-tracking.htm