There's no doubt that he's always on the make for money, no scam is too small. He's also oversexed.
But he kept the Hitler's speeches book on his nightstand, by his bed, to study.
He's repeatedly bragged about his 'good genes' and his breeding. ( https://thinkprogress.org/steve-bannons-disturbing-views-on-genetic-superiority-are-shared-by-trump-243d73866e2d?gi=894515726af5 ) I remember him bragging about the good genes of his physicist uncle, and how they showed he himself had good genes, and was very smart.
His dad was busted participating in a klan rally riot, and the constant racist moves drumpf's dad, drumpf, and his companies have been caught in are well-documented. (I'll bet any money Friedrich was a bund member, too.) That racism wasn't about making money, it's about personal racist likes and dislikes, actually interferes with making money.
Dozens of ties to nazis were displayed by him and his family during the campaign.
There's 2 ways to interpret it: Either 1) He's a high-pressure bullcrapping salesman, who is used to lying and spinning yarns, telling the marks what they want to hear, to get their money in his pocket. And he just happened to be trying to get all the nazis to buy his product (him as president), instead of trying to get all normal anti-nazi Americans to buy his product.
Or 2) He actually believes his genes and bloodlines are those of a superior person, he actually believes the racist nazi crap he constantly says and tweets, AND he's simultaneously always on the make for money and power, always looking for a new scam to make a quick buck and increase his clout.
The dozens of nazi orgs and racists public figureheads who back him definitely believe the latter possibility. He's never disabused them of that notion, even when he had to be dragged kicking and screaming into disavowing neo-nazi Dave Duke, or 'condemning' anti-semitism.
Some CNN anchor pointed out how quick he is to attack Nordstroms or the media for saying something he doesn't like, but it took him days to decry dozens of bomb threats against synagogues, and he attacked a friendly orthodox Jewish reporter for asking him what kind of action the dRUmpf gov would take to combat this alarming increase in anti-semitism, instead of just issuing some do nothing boilerplate statement like 'My (klansman) Attorney General is going to take strong decisive action against hate criminals.'
He regarded the question by the Jewish reporter -- though it was prefaced with the statement "none of my people think you or anyone in your administration are racist" -- as an attack that accused poor dRumpf of being racist. How dare you ask me to decry racist white supremacist terrorism?
He called the question unfair, not an easy question, dishonest. Then launched into an attack where he interrupted the guy, ordered him to sit down, told him to be quiet, be quiet, be quiet, and said 'I'm the least anti-semitic person you ever met. I'm the least racist person ever.'
That wasn't the question, the question was what is the admin going to do about the racist nazi attacks? The answer obviously was 'nothing', but he got really mad that he had to issue any statement about it at all, though he could have issued his usual meaningless empty salesman drivel promises. Oh, and he mispronounced BiBi Netanyahu's name, to boot, calling him Betanyahu, while he was using that meeting with the Israeli PM to show how great he is at being against anti-semitism.
I remember when reporter Julia Ioffe had the gall to report on Melania and her family, and Julia was instantly targeted by neo-nazis with tons of death threats and doxxing. Drumpfenfuhrer and his wife never condemned the perpetrators of those attacks, instead they condemned Ms. Ioffe for HER actions.
She made dRumpf nazi fans mad. And she made the dRumpfs mad. So there was no little meaningless pablum statement about 'these aren't our people, we're against anti-semitism and death threats and nazis.' Instead they took the opportunity to say it was the reporter's fault, to blame the victim, to go on the attack against her, while the nazis were on the attack against her.
It's easy to conflate the actions, aims, interests of the nazis and the dRumpfs. It's harder to think he's just a scamming businessman with no particular ideology. But that's just my interpretation, though it happens to be shared by international fascista, to such a degree that it doesn't matter if drumpf is scamming them. They're backing him 100%.
And he's letting them do whatever they want, saving all his ire and ammo for his real enemies, Moslems, Hispanics, Immigrants, Blacks, Women, LGBTs, Religious minorities (like the Jews), labor, reporters, artists, academics, students, leftists, environmentalists, the poor -- you know, all the people that nazis are already on the record, since the 1930's, as hating.
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