In Many Ways, We're Benefiting from A Media War [View all]
The news media have been struggling for some time, now, and are competing for an audience that is increasingly looking for news in other places than the mainstream. However, the major media sources still have more resources, larger staffs, and connections to people within the power structure that alternative media can't access easily.
Our leading news media still have a larger audience than many of us realize. But, it's become a hugely competitive sort of thing. That's beneficial for us, though. Right now, it's clear to anyone with any sense that there's a monstrous story out there about Trump, the Russians, and an election that was not a fair one.
Right now, the major media outlets smell the blood in the water and are circling every closer to the center of what will become a feeding frenzy. Each media outlet wants desperately to be the one that tells us the final explosive truth that destroys an administration we all know needs to be forced out of power.
Who will break the final barrier that compels Trump to resign and takes down his entire Cabinet? I don't know. The New York Times and the Washington Post are in there, but so are the three major broadcast TV networks, ABC, NBC and CBS. People often think those are old school and fading, but each of them commands a larger viewing audience daily than all of the cable news outlets combined for actual news programming.
All of those major outlets are devoting maximum resources to this story-to-be. All are gathering and corroborating evidence. All are working around the clock to pull ahead of the others. All are scared to death that they will fall behind and end up being scooped by one of the others. There is massive pressure to break this story with something that cannot be ignored.
Who will win? Who cares? It doesn't matter, really. What matters is that they are all in the race and running as hard as they can. In the end, we'll all benefit, regardless of who reaches the finish line first. When will that happen? It's impossible to say, but it could come at any time. As soon as one of the media giants thinks they have enough, they will go with it, wall-to-wall.
It's gonna be great, folks! Watch for it!