When the real estate developer announced plans for a golf resort in Aberdeen, Scotland, he began promoting the project with a coat-of-arms that someone in the Trump Organization designed: a shield with three chevrons and two stars, with a helmet above the shield and a crest of a lion waving a flag (a remarkable feat for an animal that lacks opposable thumbs). I know how to describe the various parts of the crest because Scotland takes its coats-of-arms very seriously. So seriously that one must register a coat-of-arms (which applies only to an individual, not a family), and the cost of registration increases as you add various elements (like that helmet). Trump was using an unauthorized coat-of-arms, and Scotland got mad.
Let's note that Trump is not entirely Scottish. As TV host John Oliver made famous last year, Trump's family name was originally Drumpf, via his paternal grandfather, who immigrated from Germany. Trump's mother was born in Scotland, but she was a MacLeod by birth. The MacLeods have a crest, but it shows a cow surrounded by a belt or something and, critically, doesn't include the word Trump.
So Trump made his own coat-of-arms (which is different than a crest) and started using it, and Scotland got upset and demanded he stop using it until it was registered. Trump registered the coat-of-arms, and four years later (such things don't progress rapidly, it seems) was granted the right to use it.
Read the rest, it's funny.
https://www.washingtonpost.com/news/the-fix/wp/2016/10/24/donald-trumps-made-up-coat-of-arms-reveals-his-electoral-strategy-never-concede/?utm_term=.f7a7a6d399d1