General Discussion
In reply to the discussion: I know this is going to be unpopular but I am friends with and I understand many Trump supporters [View all]Squinch
(50,949 posts)a surprise to anyone. We know that is where they are getting their news. And yet television is still treated like the best medium to get the message out. For the reasons you list, it is not. It's the worst.
Look around DU. There are a lot of sig lines that have photos of billboards. Billboards get eyes. Billboards get targeted eyes.
We have lots of people who phone banked in the last election. Those same people would be very willing, I am sure, to pass out flyers after church, after a ball game, outside the ice cream store. Targeted messages for small geographic areas that will actually appeal to those "kitchen table concerns."
There are a million ways to get around this self-selection that happens on TV. Yes, they tend to be more labor intensive, but they actually reach the people we want to reach.
(Can you tell that once upon a time I worked in direct mail?)
The Russian thing, though, that's a whole nother story.