Vox - Leaks are the only effective way to get anyones attention in the Trump administration [View all]
Good explanation of why leaks are rampant in the Trump administration. It is because Trump is Trump and he hates to pay attention, hates bad news, and loves to shoot the messenger.
https://www.vox.com/policy-and-politics/2017/5/19/15662842/trump-leaks-stop
Imagine youre a somewhat senior government official one who doesnt get a lot of face time with the president, but who has access to pretty important information and you need to send a message to President Donald Trump.
You can try to write him a memo, or get the message into a briefing paper his staff is preparing. But the staff is trying to squeeze a ton of information into the incredibly narrow aperture of what the president is actually going to read.
Your message had better be less than a page (ideally a lot less, so that it can fit on a page with all the other messages all the other officials like you are trying to send). It had better include a visual aid a map is good.
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Or you can go the easier route: you can just leak the information to someone so that it ends up on Fox & Friends.