Findings include:
President Trump dominated media coverage in the outlets and programs analyzed, with Trump being the topic of 41 percent of all news stories—three times the amount of coverage received by previous presidents. He was also the featured speaker in nearly two-thirds of his coverage.
Republican voices accounted for 80 percent of what newsmakers said about the Trump presidency, compared to only 6 percent for Democrats and 3 percent for those involved in anti-Trump protests.
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Presidents are more than the main focus of U.S. reporters. Presidents are also their main target. Although journalists are accused of having a liberal bias, their real bias is a preference for the negative.[22] News reporting turned sour during the Vietnam and Watergate era and has stayed that way.[23] Journalists’ incentives, everything from getting their stories on the air to acquiring a reputation as a hard-hitting reporter, encourage journalists to focus on what’s wrong with politicians rather than what’s right.[24] Once upon a time, the “honeymoon” period for a newly inaugurated president included favorable press coverage.[25] That era is now decades in the past. Today’s presidents can expect rough treatment at the hands of the press, and Donald Trump is no exception (see Figure 4). Of the past four presidents, only Barack Obama received favorable coverage during his first 100 days, after which the press reverted to form. During his second 100 days, Obama’s coverage was 57 percent negative to 43 percent positive.[26]
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What’s truly atypical about Trump’s coverage is that it’s sharply negative despite the fact that he’s the source of nearly two-thirds of the sound bites surrounding his coverage. Typically, newsmakers and groups complain that their media narrative is negative because they’re not given a chance to speak for themselves. Over the past decade, U.S. coverage of Muslims has been more than 75 percent negative. And Muslims have had little chance to tell their side of the story. Muslims account for less than 5 percent of the voices heard in news reports about Islam.[31] So why is Trump’s coverage so negative even though he does most of the talking? The fact is, he’s been on the defensive during most of his 100 days in office, trying to put the best face possible on executive orders, legislative initiatives, appointments, and other undertakings that have gone bad. Even Fox has not been able to save him from what analyst David Gergen called the “’worst 100 days we’ve ever seen.”[32]
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