Stay thirsty, my friends: Dos Equis pitchman says he's had affairs with two Republicans' wives

[CrispyQ]

14. I saw a new Dos Equis man last night. Much younger!

on edit:

http://www.realclearlife.com/food-drink/why-dos-equis-replaced-the-most-interesting-man-in-the-world/


Why Dos Equis Replaced ‘The Most Interesting Man in the World’

snip...

There’s a new “man” in town. Mexican beer brand Dos Equis has replaced its original “Most Interesting Man in the World,” long portrayed by actor Jonathan Goldsmith, with a fresh-faced Frenchman, Augustin Legrand (introduced in this teaser). After Goldsmith made his final appearance in a commercial that sent his character on a one-way mission to Mars, Legrand took up the campaign’s banner, with the new ads centering on the “Most Interesting Man” trope, but with a modern twist.

It was almost a given that somebody would eventually replace Goldsmith, but the move presented Dos Equis with another challenge altogether. With Goldsmith, 77, being swapped out for Legrand, 41, the beer brand was in the uncomfortable position of explaining away claims of ageism. Andrew Katz, the vp of marketing for Dos Equis put it this way: “The meaning of ‘interesting’ has evolved over the past decade, and this campaign features a new character and look and feel that opens the door to a world of interesting possibilities for today’s Dos Equis drinker.”