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In reply to the discussion: You Do Realize They Probably Changed The Election Results [View all]ucrdem
(15,720 posts)That's the name of Trump's "digital operation" which supposedly delivered the election to him by "suppressing" Hillary votes, wink wink nudge nudge. Turns out it's headquartered in San Antonio, oops. Anyway read all about it:
"Trumps presidential election victory is the most successful digital voter suppression operation in American history. The secret weapons in Trumps digital arsenal were Project Alamo, his database of 220 million people in the United States, and the Facebook Advertising Platform. By leveraging Facebooks sophisticated advertising tools, including Facebook Dark Posts, Facebook Audience-Targeting, and Facebook Custom Audiences from Customer Lists, the Trump campaign was able to secretly target Hillary Clintons supporters and covertly discourage them from going to the polls to vote."
I think they did a little more than discourage but anyway that's the official description.
https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac