Why is the press starting to favor trump?

[Yonnie3]

10. That lack of understanding is a pet peeve of mine.

The viewers are the product that the media sells. The advertisers are the customers. Some viewers just don't get that they aren't the customer.

The main option to change the media content is not view it and let the ratings modify the media's behavior through pressure from the advertisers. If a certain demographic tunes in and is the target of enough advertisers the program matters not at all. For example, young Americans boycotting a station makes no difference to advertisers selling retirement homes. Of course direct pressure on the advertiser will also have an effect.