Morford: Top 15 rejected Fox News slogans to replace "Fair & Balanced" [View all]
By Mark Morford
Even Fox News, apparently, knows when a bad joke has run its course.
According to Business Insider (and many others), the network has decided to quietly shift its marketing slogan, nixing its absolutely never-even-remotely-true (but still iconic) “Fair & Balanced” moniker – as invented by the late, greatly accused sexual harasser Roger Ailes – to something perhaps slightly less easy to mock, but still adorably untrue: “Most Watched. Most Trusted.”
Upon choosing such a terrifically tepid slogan, Fox executives reportedly then sat back, sipped their laudanum smoothies, and hoped lightning would not strike them dead on the spot for insulting the world’s intelligence, all over again.
Here at SFGATE, we've received a top-secret memo, hand-delivered to our San Francisco offices by a very tall, stoic, slightly grumpy man in a “I Heart the FBI" T-shirt and calling himself “J-Com.” The leaked memo details upwards of 15 of the potential slogans Fox News executives also considered to replace "Fair & Balanced." Some excellent options, really.
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http://www.sfgate.com/opinion/article/fox-news-fair-balanced-morford-slogans-most-11223591.php
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