General Discussion
In reply to the discussion: We Sanders supporters need to recognize that his brand is damaged now [View all]Jim Lane
(11,175 posts)The nominee will have some deficiencies in terms of serving as President. In addition, he or she will have some deficiencies in terms of being a candidate. The "brand is damaged" phrase seems to be a somewhat trendy way of referring to the latter point. Hence, our nominee will definitely be someone whose brand is damaged in some respect(s).
In 2016, I voted in the primary for a candidate with a damaged brand, then in the general election I voted for a different candidate with a damaged brand. In each case, there were only two candidates with a realistic chance to win, and I picked the one that I thought was better. I expect to do the same in 2020.
The upshot is that it's not enough to point out Bernie's imperfections. I don't know if he'll run in 2020, but, whether or not he does, our field in the primary will consist of imperfect candidates. It's quite possible that Bernie, damaged brand and all, will be the best of the lot.