The idea behind toxic cynicism is discouragement.
If you believe that nothing you do is going to make a difference, youre more likely to check out and not even vote.
We saw this in large doses in the last election: Everything is awful so f*ck it, why not vote for Trump? If everyone is lying, what difference does it make?
Weve heard this for years from right-wing pundits in these forms:
You cant trust the government
You cant trust the media
You cant trust science
You cant trust academia
In the past, these narratives have been used to discredit traditional institutions while building up the organizations that corporate America wants us to trust: Big business.
We all know the marketingWe need to free some markets. We need tax cuts to unleash the power of our corporations. Whats good for business is whats good for America. Markets regulate themselves. More consumer choice will fix all of our issues with government.
All of these narratives were designed by corporate special interest groups like the Chamber of Commerce to encourage one thing: Selling off government (organizations designed by and for people) to private industry (organizations with profit as the main goal).
Weve heard so much of this over the years from our own propagandists that we were really susceptible to even greater levels of cynicism in this past election. Over and over again we were told that Hillary Clinton was just as bad.
Vanity Fair wrote about the goal of toxic cynicism in Russian propaganda:
At the heart of this mind-set is the idea that there is no such thing as objective truth or even facts, because everything is spun or disguised to reflect advantageously on one group or another. The whole idea of values has been thoroughly debased [in Russia], to the extent that if you talk about Western values youll just get a laugh, says Ben Nimmo, a research fellow at the Atlantic Council. This environment of toxic cynicism allows Putins word to be as good as anyone elses, because according to Moscows worldview everyone, including and especially westerners, is a self-righteous hypocrite and a liar.
I hear this from conservatives all the time. They think that everything that comes from the left is some sort of spin. Therefore, any spin of their own is justified.
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