General Discussion
Showing Original Post only (View all)What the Fuck was Dove Soap Trying to Convey with this Ad? [View all]
I'm a 65 year old white guy. I've used the Dove soap product for 20 years, since it was recommended to me by my doctor for a minor rash on my arms. I've continued to use it because it works.
But what the fuck was their advertising trying to prove with this insensitive, offensive and racist ad?
I'm sure there are now comparable products that can replace Dove as my soap, and I will be exploring them. For a fucking company to be this stupid in marketing, there must be some penalty to pay from its customers.
<snip>The ire-inducing advertisement a static compilation of four photos was released Saturday. The first frame showed a dark-skinned woman in what appeared to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the picture.
In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman.<snip>
Link:
https://www.bostonglobe.com/business/2017/
Alternative Link:
https://www.huffingtonpost.com/entry/dove-soap-ad-black-woman-turns-white_us_59daf0a0e4b072637c45005a10/08/dove-that-shows-black-woman-turning-herself-white-sparks-consumer-backlash/6pBdI5BBCghteK2FID1UNJ/story.html