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janterry

(4,429 posts)
12. Dove has tried to have ads
Mon Oct 9, 2017, 08:48 AM
Oct 2017

with both cultural diversity and a body positive message. I think that this ad got through because, despite the attempts to be diverse - their TEAM musn't be diverse. I can't imagine women of color (african american/asian - there was supposed to be an asian woman, too) - wouldn't have seen this pronto.

I'm sure many caucasian women should have seen this, too.

But it does not neglect this fact: diversity in ads demands, imo, diversity at the corporate level.

Cetaphil is better than dove IMO n/t blue cat Oct 2017 #1
+1 eleny Oct 2017 #45
I can't even begin to criticize this ad. Chemisse Oct 2017 #2
Another source about this if you can't get past the Globe paywall. Tanuki Oct 2017 #3
Thanks louis c Oct 2017 #4
Look at their "Before and After" ad below it....WTF!?!?!?!? Bengus81 Oct 2017 #5
Dial spring water antibacterial body wash is very good. bluepen Oct 2017 #6
It's hard to believe not one person on the team questioned this frazzled Oct 2017 #7
You're right......... MyOwnPeace Oct 2017 #10
It's especially odd given that Dove has traditionally had Blue_Tires Oct 2017 #14
Yes! and during the campaign cyclonefence Oct 2017 #15
And their plus-size/multicultural campaign was Blue_Tires Oct 2017 #41
+1 uponit7771 Oct 2017 #24
There is nothing wrong with the ad...Would you like it better if Asian lady turned into Black Lady? snooper2 Oct 2017 #44
That would have helped it frazzled Oct 2017 #48
How about no one turning into anyone else? You know, being proud of who you are... brush Oct 2017 #52
Seriously? Have you never encountered the meme of scrubbing black skin, Ms. Toad Oct 2017 #55
This message was self-deleted by its author ret5hd Oct 2017 #8
continuation of a long history of racist soap advertising bigtree Oct 2017 #9
I was addicted to Dove, Beakybird Oct 2017 #11
Be careful when you DVRacer Oct 2017 #38
Dove has tried to have ads janterry Oct 2017 #12
I think youre right. yardwork Oct 2017 #22
+1 uponit7771 Oct 2017 #27
W.T.H. This so obviously & horribly racist... WePurrsevere Oct 2017 #13
I find it suspicious that this ad cyclonefence Oct 2017 #16
Having social-only content is marketing 101. WhiskeyGrinder Oct 2017 #25
Cleanliness is next to Godliness mshasta Oct 2017 #17
The white woman then lifts her shirt/skin to reveal an Asian woman oberliner Oct 2017 #18
You beat me to it Sailor65x1 Oct 2017 #23
That's how I took it as well. Captain Stern Oct 2017 #42
Message auto-removed Name removed Oct 2017 #19
I think it is astounding that this ad was approved. CozyMystery Oct 2017 #20
I don't know? Blue_true Oct 2017 #21
"Our ad guys are absolutely clueless idiots" Tommy_Carcetti Oct 2017 #26
i see what they were trying to do but the order was all wrong... samnsara Oct 2017 #28
I agree. The ad was meant to cleverly switch females subjects. John1956PA Oct 2017 #37
And the t-shirts should have either all been the same color Merlot Oct 2017 #39
I think you nailed it. PdxSean Oct 2017 #53
It's a poor concept that shouldn't have made it out of the first idea meeting. brush Oct 2017 #54
Easily the most brainless add I've seen all year. SomethingNew Oct 2017 #29
Does the Asian lady turn into anybody? snooper2 Oct 2017 #30
Looking forward to the inevitable defense of this ad on Facebook. Paladin Oct 2017 #31
Would it been racist if they had shown the white woman B2G Oct 2017 #32
Somewhat, but... forgotmylogin Oct 2017 #40
Those links weren't working for me, have a new one with CBS grantcart Oct 2017 #33
I'm sitting here with my mouth hanging open. CrispyQ Oct 2017 #34
Seriously tone deaf. WTF? smirkymonkey Oct 2017 #35
Black or White NurseJackie Oct 2017 #36
Pale white women should use this soap to develop a nice beige tan IronLionZion Oct 2017 #43
Try these guys: Aristus Oct 2017 #46
I think they were aiming for bdamomma Oct 2017 #47
How in gods' name did that ad make it from concept to airing without SOMEONE calling it out? Hekate Oct 2017 #49
Dove makes find products and also have mostly positive marketing IronLionZion Oct 2017 #50
I think advertisers try to come up with new ways to get their product applegrove Oct 2017 #51
Ad agency lacks sympathy Lithos Oct 2017 #56
Seriously? Lotusflower70 Oct 2017 #57
I must be racially insensitive. Philistein Oct 2017 #58
Woman in "racist" ad says she is not a victim. Petrushka Oct 2017 #59
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