General Discussion
In reply to the discussion: The Democrats have a working class problem - and it's by no means confined to working class whites. [View all]Kentonio
(4,377 posts)We had a strong platform on those issues, but that's not the same as a clear, coherent message that resonates with voters. From the slogan, to the speeches to the marketing, we really didn't hit the simple messaging that made voters understand who we are, what we're trying to achieve and most importantly how that will help them.
Obama got a huge amount of media attention for his message because it was uplifting, clear and powerful. We can hardly be surprised if we didn't get the same coverage for policy heavy, complex and detail driven speeches and slogans that were either self-directed or bland.
Which of these resonates with you more as voter?
"Yes we can!" and "Change We Can Believe In"
or
"I'm with her!" and "Stronger Together"
It might sound facile, but this stuff actually matters.