General Discussion
In reply to the discussion: Are we "in the early stages of the birth of a new Democratic Party"? [View all]zipplewrath
(16,698 posts)That's a laundry list of issues.
A message is something that succinctly expresses purpose and goals that individuals can relate to their own conditions.
A New Deal
Change You Can Believe In
Make America Great Again
Freedom and Justice
America First
Bridge to the 21st Century
It's the economy stupid.
It's something that if you walked up to 15 people in the street, they could both repeat, and correlate to their own condition. By the end of the 2016 election, the democratic party basically had "He's worse" and "More of the Same". Not for the lack of trying of course. But at the end of the day, that's what people remembered. That's what they heard.
A message is something that any candidate can use. It doesn't have to be quite as short as the above slogans, but it does have to be common, easily repeated, and immediately inspire people to see how it influences their own lives. Again, not for the lack of trying, but we didn't succeed with that part last time.