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Princess Turandot

(4,916 posts)
5. SoHo was a branded property, not a building ever owned by Trump...
Wed Nov 22, 2017, 04:55 PM
Nov 2017

News outlets always refer to those buildings in their headlines in a way that implies he owns them, even if they clarify the facts in the article. (i.e. it's struggling SoHo hotel.) What the headline should read is 'Trump SoHo Hotel owners willing to pay a penalty to remove Donald Trump's name from their building'.

I hope, of course, that Trump lost money in the buyout of the name-branding compared to what they would have received under what remained of the ongoing licensing arrangement, even with the decline in hotel revenues.

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