Trump campaign says it raised an astounding $2 million in 12 hours [View all]

[TomCADem]

Source: MSN/Washington Post

Presumptive GOP nominee Donald Trump's call this week for his backers to contribute to his campaign generated more than $2 million in less than 12 hours, according to an email to supporters sent Wednesday and signed by his son, Donald J. Trump Jr.

"Yesterday my father sent his first ever fundraising email for the campaign and predicted it would shatter fundraising records," the missive read. "Once again, my father was right. Yesterday's email was a massive success. My father offered to match up to $2 million personally, $1 for every $1 donated, and in less than 12 hours we surpassed that goal. All because of supporters like you."

Raising such a huge sum in a short amount of time — through an email list that had never before been tapped for contributions — would make Trump's pitch for donations one of the most successful in American politics, according to veteran fundraisers. Because not every email recipient responds to a solicitation, experts estimate that it would require a list of as many as 6 million supporters to generate $2 million in such a short period. Digital fundraising experts were skeptical that Trump has been able to curate and maintain such a big list. But if he did pull off $2 million in half a day, Democrats should be worried, they added. At such a rate, Trump could pull in $20 million online by the end of the month.

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"This is the first fundraising email I have ever sent on behalf of my campaign. That's right. The FIRST ONE," the candidate wrote in the email sent Tuesday. "And, I'm going to help make it the most successful introductory fundraising email in modern political history by personally matching every dollar that comes in WITHIN THE NEXT 48 HOURS, up to $2 million!"

Read more: http://www.msn.com/en-us/news/politics/trump-campaign-says-it-raised-an-astounding-dollar2-million-in-12-hours/ar-AAhubHt