Trump brand loses luster with affluent [View all]
Source: AP
NEW YORK (AP) — Event planner Beth Bernstein decided she had had enough with Donald Trump after his 2005 hot-mic boasts about groping women came to light earlier this month. She removed photos of weddings she had thrown at a Trump hotel in Chicago from her website, wrote to hotel staff to remove her from the list of "preferred vendors" and posted a sort of call to arms on her blog.
"I simply cannot bring myself to walk in the door there any longer," wrote the owner of SQN Events.
Bernstein is not alone. Rates for rooms at Trump's new D.C. hotel are being slashed as travelers weigh their options, and smartphone data suggest fewer people are visiting his properties compared to rival venues nearby.
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Will Johnson, an analyst at research firm BAV Consulting, which monitors brand perception for 3,500 brands, said that the Trump brand was "collapsing" among people with a household income of over $100,000 a year.
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Read more: https://apnews.com/1a8711a0e879443bac190cf069975e89/Trump-brand-loses-luster-with-affluent
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